Case Study Full Gift Registry Rebrand

BED BATH AND BEYOND

Bed, Bath & Beyond sought to modernize and elevate its Gift Registry. A select team collaborated to create the "Bring Happy Home" concept, designed to appeal to Millennials and compete with rivals like Williams Sonoma.

The campaign incorporated real-life settings and experiences to resonate with actual registrants and provide a cohesive customer experience across all channels. Additionally, the creative overhaul included consultation on internal processes, leading to significant time and cost efficiencies.