Case Study Brand Redesign and TMall Launch

Darphin Paris

Axe & Co. partnered with Darphin’s transition creative team for a successful Asia launch, developing and executing a clean, iconic creative designs that matched the forward-thinking attitudes of the local retail market. The project encompassed a refreshed visual identity, defining art direction language, and a complete overhaul of Tmall and branded digital platforms. We also supported the in-store redesign and visual merchandising with in-store graphic design, creative direction, and video installations for the flagship store in Hangzhou, China.