Case Study Fragrance launch campaigns
JO MALONE LONDON - Myrrh & Tonka and Star Magnolia
Working with the Jo Malone London in house team developed fragrance launch campaigns that successfully drove customer interest and business growth across multiple channels. Our creative direction, which reinterpreted Jo Malone London’s visual language, captured the essence of the brand’s luxury and craftsmanship, bringing their unique scents and stories to life. This resonated with audiences in-store, online, and throughout the media.
Deliverables
Creative direction
Project management
Digital strategy
Animation design
Storyboarding
Art production
On-set art direction
Typography
Case Study Basil and Neroli global brand film
Scope: creative direction, project management, storyboarding, art buying & production, budget management, on set art direction.
Deliverables: brand film for PR event, web and social.
Case Study Email Acquisition Campaign
Mailing list acquisition campaign
Scope: Creative direction, UX and digital design, animated film, storyboard and direction.
Approach: To tie in with the London Lark campaign, I worked with Jo Malone's CRM team to create an interactive digital experience. Customers were invited to take a virtual tour of London and create a #LondonLark avatar. The campaign was a huge success, and nearly half-a-million people used the tool. The team was able to send 50,000 fragrance samples to new customers from this promotion alone.
Deliverables: Interactive micro site, personalized sample mailer, social media
UX flow of digital experience